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Thirdhand Sportswear


ECOMMERCE WEB DESIGN & BRAND IDENTITY
PERSONAL PROJECT

Thirdhand Sportswear (THSW) is a collection of quality vintage apparel curated for the sustainable lifestyle of everyday athletes.

ECOMMERCE WEBSITE

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INSTAGRAM GRID FEED

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INSTAGRAM STORY FEED

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LOGO ICON

I chose a basketball for the basic form because its a universal symbol for sports. The shape and lines are warped to resemble the weathered nature of used goods.

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WORDMARK

Clean, sharp lines for a timeless look. The short tagline underneath provide a base and add an extra dimension to the otherwise plain text.

TYPOGRAPHY

Titles - Kepler (24-34 pt)

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Sub-headers - Helvetica Light (18-24 pt)

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Body copy - Helvetica Light (14 pt)

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. 

COLOR PALETTE

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Sand

RGB 252-250-219

HEX #FCFADB

CMYK 2-0-18-0

Union

RGB 0-0-102

HEX #000066

CMYK 100-100-17-29

Action

RGB 255-151-0

HEX #FF9700

CMYK 0-52-100-0

Clay

RGB 216-176-152

HEX #D8B098

CMYK 11-33-40-0

Powder

RGB 220-242-244

HEX #DCF2F4

CMYK 14-0-4-0

COLOR GRADIENT

Yes, gradients are trendy, but they're also functional. The organic pattern brings a calming aesthetic to a traditionally blah digital space giving the user a sense of ease while browsing.

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MOOD BOARD

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PROCESS & SKETCHES

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