LOGO ICON
I chose a basketball for the basic form because its a universal symbol for sports. The shape and lines are warped to resemble the weathered nature of used goods.
WORDMARK
Clean, sharp lines for a timeless look. The short tagline underneath provide a base and add an extra dimension to the otherwise plain text.
TYPOGRAPHY
Titles - Kepler (24-34 pt)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Sub-headers - Helvetica Light (18-24 pt)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Body copy - Helvetica Light (14 pt)
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
COLOR PALETTE
Sand
RGB 252-250-219
HEX #FCFADB
CMYK 2-0-18-0
Union
RGB 0-0-102
HEX #000066
CMYK 100-100-17-29
Action
RGB 255-151-0
HEX #FF9700
CMYK 0-52-100-0
Clay
RGB 216-176-152
HEX #D8B098
CMYK 11-33-40-0
Powder
RGB 220-242-244
HEX #DCF2F4
CMYK 14-0-4-0
COLOR GRADIENT
Yes, gradients are trendy, but they're also functional. The organic pattern brings a calming aesthetic to a traditionally blah digital space giving the user a sense of ease while browsing.
MOOD BOARD
PROCESS & SKETCHES
